White-label personal safety platform
The white-label platform for lone worker safety
System integrators and security companies use Cuebly to run a safety service for their customers, under their own name. Devices, SIM cards, the app and the alarm scenarios sit in one place.
- TWIG
- Emerit
- SOS alarm
- Teltonika
- Cuebly app
>99.99%
Platform uptime, see our status page
15+
European countries
30+
System integrators
10+
Languages in the platform and app
Supported device brands. The list keeps growing.
- TWIG
- Emerit
- Teltonika
- Eview
- Queclink
- Cuebly app
- Ajax
- iBeacon
The platform
Everything a safety service runs on
Each part works per customer and carries your brand.
Every device, one dashboard
TWIG badges, Emerit watches, Teltonika trackers and the Cuebly app next to each other. Devices are already linked to the right customer and configure themselves over the air when they are switched on.
Your name on it
Portal, app, emails, SMS and voice messages in your brand, on your own domain and number.
SIM cards included
Non-steered European SIMs that switch networks when one drops out, managed from the same platform.
Indoors too
Floor plans and beacon zones show where someone is inside a building. Beacons are included in the device price.
Straight to the alarm centre
SIA DC-09, REST, SOAP, MPTP, XML or a custom protocol, with the user and location attached.
A safety app in your brand
SOS, man down, the lone worker timer and assistance requests on iOS and Android. It works next to the dedicated devices, so a colleague with the app sees the alarm from a TWIG badge and can go and help.
Why Cuebly
Why system integrators choose Cuebly
Pick the device per customer
TWIG, Emerit, Eview, Teltonika and more run side by side. You pick what suits the job and the budget of each customer, and the platform stays the same.
Room to grow
Start with ten devices for a pilot. Later it is thousands of devices in several countries, on the same platform, with the same way of working.
Made for safety
A tracking platform shows dots on a map. Cuebly adds what a safety service needs: alarm centre connections, scenarios, assistance requests and a log of every alarm.
Your brand, your customers
Everything your customers see carries your name. You keep the relationship, and you skip years of building your own platform.
Our partners
Who works with Cuebly
We don’t sell to end users. Our partners deliver Cuebly to them, under their own name.
System integrators
One platform for all the hardware you sell
You install TWIG, Emerit or Teltonika at your customers and want one place to run it all, for every customer, in your brand.
Security companies
Personal safety in the service contract
Guards on night shifts or alone on a site get a device or the app. Alarms go to your own control room or to an alarm centre.
Alarm receiving centres
One connection for every brand
Receive alarms from all device brands over one connection, in the protocol you already use.
How it works
From first customer to live service
Connect your devices
Order devices and SIM cards, or bring your own. They are linked to the right customer before they leave the box.
Minutes, however many devices
Set up the customer
Create the customer environment with users, roles and alarm scenarios, or copy one that already works.
Usually under an hour
Launch under your brand
Users get an invite, install the app and see your logo. Alarms go where your scenario sends them.
Same day
Grow
Add the next customer from a template. The more devices you run, the lower your price per device.
Up and running within a week
Pricing
Pay‑as‑you‑grow
One fixed price per device per month, with everything in it.
The price works in tiers. When you pass the next number of devices, the price per device drops for all your devices. You know what a new customer will cost before you send the quote.

Cuebly enables us to deliver highly tailored solutions for complex customer requirements. Their platform lets us turn simple incoming alarm data into precise, custom outputs, fully controlling structure, triggers, and scenarios. With fast, engaged support and an openness to feedback, Cuebly stands out as a reliable and flexible partner.
Linus P. Hellsten
Head of Technical Support (LWP) – Almas Industries DE
Questions
Frequently asked questions
Cuebly is a white-label platform for lone worker and personal safety, built in the Netherlands and hosted in the EU. System integrators, security companies and alarm receiving centres use it to deliver safety services to their customers under their own brand. It handles the devices, SIM cards, the safety app and the alarm scenarios, and forwards alarms to 24/7 alarm receiving centres.
TWIG, Emerit, Teltonika, Eview and Queclink, plus our own app for iOS and Android. Dedicated man down alarms, trackers, watches and smartphones can be mixed within one customer.
A simple customer environment usually takes less than an hour, and minutes when you copy a setup from an earlier customer. Devices are already linked to the right customer and get their configuration over the air. Most partners are up and running within a week.
Yes. The platform is hosted in the EU, we follow ISO practices for data protection, and we supply the documentation you need to show your customers how their data is handled.
Yes. Use Cuebly SIMs, your own SIMs, or both. Many partners use Cuebly SIMs where coverage matters most and keep their existing contracts for the rest.
With the white-label option you add five DNS records to your domain. The portal then runs on your domain, email is sent from your address, and SMS and voice messages come from your own number. The app is fully branded along with it, at no extra cost.
One fixed price per device per month, with everything included. The price works in tiers: the more devices you run, the lower the price per device, for all of them. We call it pay-as-you-grow.
Yes, to you as a partner. Most partners handle support for their own customers and come to us with technical questions, integrations or project planning. There is documentation, training and a partner support team.
Tell us. A lot of what is in Cuebly today started as a partner request, and we look at every request for the platform. For very specific needs we can talk about custom work, but most requirements turn out to be covered already or on the roadmap.
Demo
See Cuebly with your own devices
We show you the platform, the app and the partner portal, around the devices and customers you work with.



