White-label Customer Portal Management for System Integrators

Cuebly’s white-label customer portal management enables system integrators to create unlimited, fully branded customer environments for their clients. Each environment operates as an isolated, secure portal where end customers manage their own safety devices, users, and alarms. All under your brand.

Unlike generic multi-tenant systems, Cuebly is purpose-built for system integrators. System integrators serve multiple end customers, each requiring their own branded portal with specific device configurations, user roles, and alarm protocols. Deploy customer environments in minutes and maintain complete control over access and features.

Perfect for integrators managing safety solutions for TWIG, Emerit, and multi-vendor device deployments across diverse industries.

  • Unlimited customer environments: Create isolated portals for each client with full white-label branding
  • Role-based access control: Define granular permissions per user, from view-only to full admin
  • Multi-tenant security: Data isolation between customers with enterprise-grade authentication and encryption
  • Customisable features: Enable/disable modules per customer based on their specific needs
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Account Management for Personal Safety Integrators

Why Dedicated Customer Environments Matter for System Integrators

System integrators operate in a indirect sales model: you serve multiple end customers, each with their own employees, devices, and safety requirements. A logistics company needs different configurations than a healthcare provider. A manufacturing facility has different alarm protocols than a security patrol service.
Generic platforms treat all customers as users within a single system. This creates confusion, limits customisation, and makes it difficult to deliver truly branded solutions. When Customer A logs in, they shouldn’t see Customer B’s devices, users, or data. They should see their own portal, configured exactly for their use case.

The Challenge Without Isolated Customer Environments

Brand Dilution: When customers see a generic platform, it weakens your brand identity. As a system integrator you should let your customers interact with your company’s solution, not a third-party tool.
Security Risks: Shared environments increase the risk of accidental data exposure. User confusion between customers can lead to mis-configurations or unauthorised access attempts.
Scalability Bottlenecks: As you add more customers, managing all devices and users in a single environment becomes overwhelming. Configuration errors multiply, and finding the right device or user becomes time-consuming.
Customer Dissatisfaction: End customers expect dedicated systems, not shared platforms. When they discover they’re using a multi-customer tool with limited customisation, satisfaction drops.

The Solution: True Multi-Tenant Architecture

Cuebly’s customer environment management treats each client as an isolated tenant with their own:

  • Device inventory (only their devices visible)
  • User management (their employees only)
  • Alarm protocols (customised escalation)
  • Feature set (enable only what they need)

System integrators maintain control from a central reseller environment while customers operate independently in their own spaces. You manage many; they manage one. Clean separation, complete customisation, enterprise security.

Unlimited Customer Environments

Create as many customer portals as your business requires. No per-customer fees, no artificial limits. Deploy new customer environments in under 10 minutes using templates based on successful configurations.

Each environment is completely isolated with its own authentication, ensuring zero data leakage between customers. Perfect for system integrators scaling from 5 to 500 clients without platform constraints.

Full White-Label Branding

Every customer portal displays your brand identity:
– Custom logo upload (header, login screen, emails)
– Brand colour customisation (primary, accent, buttons)
– Custom domain name (portal.yourdomain.com)
– Branded mobile apps (iOS/Android under your account)
– Email templates with your branding

System customers will see your brand only. Increasing trust and strengthen your brand identity.

Granular Role-Based Access Control

Define precise user permissions per customer environment:
Administrator: Full control over devices, users and configurations
Portal user: Manage devices, view reports and handle alarms
Alarm manager: Handle alarms from a dedicated built-in alarm receiving center environment
App user: Use the mobile app

Different customers can have different role structures based on their organisational needs. Industrial deployments might require different permissions than Healthcare Services.

Feature Module Control

Not every customer needs every feature. Enable or disable modules per environment:
– Device management (on/off)
– Dashboard management (on/off)
– Indoor floor plans (on/off)
– Scenario automation (on/off)
– Geofencing (on/off)
– Alarm response integration (on/off)
– Reporting & analytics (on/off)

Simplify customer interfaces by showing only relevant features. A small business with 10 TWIG devices doesn’t need complex multi-site beacon mapping. An enterprise with 500 Emerit trackers across 20 locations does.

Feature control also supports phased rollouts: start with basic device management, add geofencing later, enable ARC integration when ready.

Multi-Tenant Security & Compliance

Enterprise-grade security protects customer data:
Data Protection: Each customer’s data is only accessible with the correct authentication. Customer A can never query Customer B’s data.
Encryption: All sensitive data is encrypted at rest and in transit (TLS).
2-Factor Authentication: Enforce 2FA per customer environment. Some customers require 2FA for all users; others apply it to administrators only.
Audit Logging: Every configuration change, user action, and device update is logged with timestamps and user IDs. Logs are immutable and retained per customer’s compliance requirements.
GDPR Compliance: Data processing agreements, right-to-access tools, data deletion workflows, and EU data center hosting ensure GDPR compliance for all customer environments.

Customer Portal Analytics

Give customers visibility into their own operations, for example:
– Device online/offline status dashboards
– Alarm activity reports (trigger frequency, response times)
– User engagement metrics (app usage, alarm acknowledgments)
– Battery health monitoring across device fleets
– Geofence attendance overviews

Customers can export reports for internal compliance, audits, or operational reviews. System integrators view aggregated analytics across all customers from the reseller environment.

True Multi-Tenant Architecture for System Integrators

Cuebly’s multi-tenant architecture is purpose-built for an indirect sales model. System integrators operate from a reseller environment with full visibility across all customers. End customers operate in isolated tenant environments seeing only their own data.

Reseller Environment (Your View)

From the reseller environment, system integrators manage:

  • All customer accounts (create, edit, archive, delete)
  • Cross-customer device inventory (bulk operations)
  • Global SIM card pool (allocate to customers)
  • Billing & license allocation
  • Customer usage analytics
  • Platform-wide configurations

You can impersonate customer environments for support purposes: click “Login as Customer” to access their portal exactly as they see it. Make configuration changes, troubleshoot issues, or train customer administrators without sharing credentials.

Customer Environment (Their View)

Customers logging into their branded portal see:

  • Only their devices (TWIG, Emerit, or multi-vendor)
  • Only their users and teams
  • Their configured alarm protocols
  • Their geofences and site maps
  • Their billing/usage (if enabled)

Customers cannot see other customers exist. They cannot access reseller tools. Their experience is a dedicated, single-tenant portal under your brand.

Why This Matters

Multi-tenant architecture matters for system integrators because it keeps daily customer portal management organised and efficient. Each customer has their own isolated environment where devices, beacons, and indoor maps are clearly separated. This prevents confusion and errors when managing multiple clients.

Cuebly’s architecture is built around practical system integrator workflows. Need to transfer a device from one customer to another? Simple. Want to enable advanced features for premium customers while keeping basic features for starter accounts? Configure it per environment. Planning to upsell a customer from device management to full ARC integration? Enable the modules when they’re ready to upgrade.

Every customer environment operates independently with its own users, permissions, and configurations. Yet you maintain central control from the reseller environment: provision devices across customers, manage SIM allocations, view cross-customer analytics, and handle billing from one interface.

The flexibility extends to your business model. Charge per device, per user, or per feature set. Offer tiered packages with different capabilities. Create customer-specific pricing based on volume or contract terms. Cuebly adapts to how you want to run your business, not the other way around.

System integrators scale efficiently because managing 500 customers feels similar to managing 5. The architecture handles the complexity; you focus on customer relationships and growth.

customer portal management

Built for System Integrators Serving Multiple Clients

Cuebly operates on an indirect sales model. With our customer portal management approach you serve end customers (businesses or consumers); we serve you. Cuebly never competes with integrators by selling directly to your customers.

Your Brand, Their Trust

Every customer environment displays your integrator branding. When end customers log in, they see your logo, your colours, your company identity. This builds trust and reinforces your market position. Customers aren’t using “some third-party platform”. They’re using your professional safety solution.

You can optionally display customer-specific elements within dashboards (their logo, their brand colours) while maintaining your overall platform branding. This gives customers visual ownership without fragmenting your brand identity across multiple interfaces.

Fast Customer Onboarding

When you win a new client, speed matters. Cuebly lets you deploy a fully configured customer environment in under 10 minutes:

  1. Create account from reseller environment
  2. Provision initial devices (TWIG, Emerit, or multi-vendor)
  3. Import users via CSV
  4. Configure alarm protocols and feature access
  5. Send customer admin their login credentials

The customer receives immediate access to a professional platform under your brand. No waiting for custom development, no multi-week onboarding processes.

Template-Based Scaling

After your first few customers, you’ll identify common configurations:

  • Logistics/delivery template (TWIG devices, geofencing, simple alarms)
  • Healthcare template (Emerit trackers, indoor positioning, ARC integration)
  • Security patrol template (mobile apps, team coordination, complex protocols)

Save successful configurations as templates. Apply them to new customers with one click. Adjust specifics like device counts and alarm protocols; keep proven workflows intact.

Centralised Customer Portal Management, Distributed Control

You maintain oversight from the reseller environment while customers operate independently within their environments. Update specific device settings across all customers at once. Enable new features for specific customer segments. View aggregated analytics across your entire client base. Or trigger a scenario based on a (device) event independent of the customer, for instance to get alerted when a beacon battery is low.

Customers manage their own users, devices, and daily operations. You control platform-level configurations and feature access. Clean separation of responsibilities that scales efficiently.

Flexible Business Models

Configure feature access per customer environment to support your pricing strategy:

  • Basic tier: Device management only
  • Standard tier: Add geofencing and indoor positioning
  • Premium tier: Full platform with ARC integration and advanced reporting

Enable features when customers upgrade. Disable features if contracts change. Cuebly adapts to your business model, not the other way around.

System integrators choose Cuebly because we understand the indirect sales model. Your brand stays front and center. Your customers trust your solution. You scale efficiently while maintaining quality and consistency.

Use Cases

Customer Environment Use Cases

Logistics Company
(50 Devices)

A delivery service needs basic lone worker protection for drivers using TWIG NEO devices.
You create a customer environment with:
– Basic device management
– Geofencing for delivery zones
– Simple alarm escalation
– Branded mobile app for status updates

The customer manages driver assignments and views delivery route maps. You handle device provisioning and configuration updates from the reseller environment.

Healthcare Provider
(200 Devices)

A home healthcare agency protects nurses using Emerit e-WG200 trackers with indoor positioning.
You configure:
– Advanced site beacon mapping
– ARC integration for 24/7 alarm monitoring
– Complex user roles
– Detailed reporting for compliance audits

The customer’s safety coordinator manages nurse schedules and alarm protocols. You provide technical support and add new facility maps as they expand.

Security Company
(500 Devices)

A security patrol provider protects guards across multiple client sites using multi-vendor devices (TWIG, Emerit, mobile apps).
You deploy:
– Multi-site management with per-site configurations
– Team coordination features for rapid response
– Integration with their existing dispatch software (API)

The customer’s operations team manages guard assignments and monitors real-time status. You scale their environment as they win new security contracts.

customer portal management

How Customer Portal Management Works

With Cuebly’s customer portal management you deploy new customer environments quickly and manage them efficiently from your reseller interface.

From your reseller environment, click “Add Customer” and provide basic details: company name, time zone, and language preferences. Cuebly creates a separated environment with its own devices and users.

The environment displays your integrator branding by default. Optionally configure customer-specific visual elements (their logo and colours in dashboards) while maintaining your overall platform identity.

Timeline: 2-5 minutes for new environment setup.

Enable feature modules relevant to the customer’s use case and your pricing tier. Provision devices (like TWIG TUP93EU, Emerit e-RG360, or multi-vendor) and assign them to the customer environment. Import users via CSV upload or create them manually. Configure alarm protocols, geofences, and ARC integration if required.

Use configuration templates based on similar customers to speed up deployment. Apply a “logistics template” or “healthcare template” and adjust specifics rather than starting from scratch.

Timeline: 30 minutes to 2 hours depending on complexity and device count.

Trigger a welcome mail to the customer admin so they receive their login instructions. They access the platform under your branding, see their devices and users, and start managing their safety operations independently.

Customers handle day-to-day operations: managing users, acknowledging alarms, viewing device status, and running reports. With proper customer portal management, you retain oversight via the reseller environment: monitor usage across all customers, update firmware, enable new features, and handle billing.

Use “Login as Customer” from the reseller environment when providing support. This logs you into their environment exactly as they see it, allowing you to troubleshoot issues or train administrators without sharing credentials.

We needed a portal to integrate TWIG devices and manage our customer installations. Cuebly impressed us with excellent support from a dedicated, experienced team, a user-friendly interface, strong system stability, and an openness to new feature requests with proactive problem-solving.

Günter Kleinszig

Managing Director – Omrigon GmbH

Frequently Asked Questions

Unlimited. There are no per-customer fees or artificial limits on the number of environments you can deploy. Create as many customer portals as your business requires. Pricing is based on total device count across all customers, not the number of customer accounts.

Yes. All customer environments display your integrator branding by default: your logo, your colours, your company identity. This builds trust with end customers who see your professional platform, not a generic third-party tool. You can optionally display customer-specific elements (their logo and brand colours) within dashboards while maintaining your overall platform branding.

Each customer environment is logically isolated with strict authentication and access controls. Customer A cannot query, view, or access Customer B’s data. All platform operations include authentication identifiers that enforce data separation at the application level. This architecture meets enterprise security standards and supports GDPR compliance.

Yes. From the reseller environment, you can transfer devices from one customer to another. This is useful when customers upgrade or downgrade service levels, when device ownership changes, or when reallocating hardware between deployments. Device history and configurations can be downloaded before the transfer.

Use the customer portal management feature “Login as Customer” from the reseller environment. This logs you into the customer’s portal exactly as they see it, allowing you to troubleshoot issues, make configuration changes, or provide training without asking for their credentials. All “login as” sessions are logged for audit purposes.

Absolutely. Enable or disable feature modules per customer environment to support your pricing tiers. Basic customers might use device management only. Standard customers add geofencing and indoor positioning. Premium customers get the full suite including ARC integration, advanced reporting, and scenario automation. Enable features when customers upgrade; disable them if contracts change.

Cuebly provides usage analytics per customer environment: device count, SIM data usage, alarm volume, and feature activation. You determine your own pricing model and bill customers directly. Many integrators charge a per-device monthly fee that includes platform access, support, and management.

Cuebly uses post-billing: you’re invoiced at the end of each month for actual usage. This means you receive revenue from your customers before paying Cuebly’s platform costs, improving your cash flow. Bill your customers at the start or middle of the month, get paid, then receive Cuebly’s invoice at month-end.

Yes. Customer administrators can create user accounts, assign roles (admin, portal user, alarm receiving center operator, app user), and manage permissions within their environment. You control from the reseller environment whether customers can create admin-level users or are limited to operational roles. Some integrators prefer to manage everything themselves for security and control; others delegate this to customer admins.

Ready to Scale Your Customer Base?

Deliver professional, white-label customer portals to every client without the cost and complexity of custom development. Cuebly’s multi-tenant architecture lets you onboard new customers in minutes and manage hundreds of clients from one platform.

Book a demo to see customer environment management in action. We’ll show you how to create portals, configure role-based access, and scale efficiently across diverse customer use cases.

Request a demo