About Cuebly
A personal safety platform, built for partners
Cuebly is a white-label platform for personal safety. System integrators, security companies and alarm receiving centres use it to offer safety services to their clients under their own brand.
- Eindhoven
- EU hosted
- White-label
- Since 2021
- 15+ countries
2021
Founded in Eindhoven
15+
European countries
99.99%
Uptime or better, public on status.cuebly.com
At a glance
What is Cuebly?
The short version, for anyone who wants the facts first.
Cuebly is a white-label SaaS platform for personal safety, built in the Netherlands and hosted in the EU. It brings safety devices, SIM cards, the safety app and alarm centre connections together in one place, so partners can run personal safety as a service for their own clients.
- Founded
- 2021
- Headquarters
- Eindhoven, the Netherlands
- Hosting
- European Union
- Active in
- 15+ European countries
- Partners
- System integrators, security companies and alarm receiving centres
- Devices
- TWIG, Emerit, Eview, Teltonika, Queclink, any SCAIP device and the Cuebly app
- Model
- White-label SaaS, always sold through partners, never directly to end customers
- Uptime
- More than 99.99%, see status.cuebly.com
Our story
From loose tools to one platform
Cuebly started with a problem integrators kept running into.
Connecting devices, SIM cards and alarm centres meant juggling separate tools that were slow and hard to scale. Cuebly was founded in 2021 to bring that work together.
What started as a focused solution grew into a complete platform. Today partners across Europe use it to protect lone workers, care staff, security teams and employees in high-risk jobs, and we keep adding features and integrations with them.
Values
How we work
Four values guide how we build the platform and how we work with partners.
Reliability
Safety depends on trust. Alarms have to arrive, so the platform is built to keep running, and its status is public.
Scalability
From a pilot with ten devices to a nationwide rollout, partners grow on the same platform.
Flexibility
Every client is different. Partners shape environments, features and integrations to fit, always under their own brand.
Partnership
We do well when our partners do well, so we build, listen and improve together with them.
Team
The people behind Cuebly
A small team with experience in SaaS, IoT, telecom and safety operations.

Jarno
Founder and CEO
Started Cuebly in 2021 to give integrators one platform instead of a pile of loose tools. Works on the product and with partners on what comes next.

Gino
Lead Developer
Leads the development team, with a strong background in system architecture and cloud infrastructure.

Ihor
Back-end Developer
Works on the core of the platform: the services and event handling that make alarms run smoothly.

Vincent
Back-end Developer
Builds the APIs and integrations that connect devices, SIM cards and alarm centres.
Agon
Mobile and Front-end Developer
Brings safety features to life in the app and the portal, with an eye for speed and accessibility.
Ven
Mobile Developer
Builds the Cuebly app for iOS and Android, with care for detail and reliability.
More
Get to know us
We are growing and looking for people in SaaS, mobile development and IoT.
What partners run on Cuebly every day.
Devices, gateways and alarm centres we connect to.
Questions
Frequently asked questions
Cuebly is a white-label personal safety platform. System integrators, security companies and alarm receiving centres use it to offer personal alarms, the safety app and alarm handling under their own brand.
In Eindhoven, the Netherlands. The platform is hosted in the European Union.
No. Cuebly always works through partners such as system integrators and security companies. They offer the service to their own clients and set their own prices.
Partners use Cuebly in more than 15 European countries, and alarms can go to more than 30 alarm receiving centres across Europe.
Uptime is more than 99.99%. The current status and history are public at status.cuebly.com.
Contact
Want to know more about Cuebly?
Talk to us about your plans, or see the platform in a demo.